Its rather punchy title aside, if you are wondering what all the hype about social media is then the skideshow below is very informative. Marta Kagan has developed a slick and professional presentation, and provides an excellent introductory snapshot of social media statistics that characterize contemporary Internet use. For example, 73% of on-line active users have read a blog, and 39% subscribe to an RSS feed. 57% have joined a social network site. Combine this with the fact that only 14% of people trust adverts while 78% trust word of mouth and you begin to see the potential of social media and the growing networks they support to get your message across.
Along the way Marta reminds us that this is not about the Internet, but about people.
“The new communication model is a dialogue … which means it’s transparent, inclusive, authentic, vibrant, and consumer-driven.”
According to Slideshare, this presentation has had more than 20,000 views in the past week, and more than 280 embeds … which is impressive, and makes this well worth having a look through. Besides which, it shows us what we can aspire to with powerpoint presentations!
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The power of social media has certainly not been missed by marketers and those working in the advertising and promotion industry. WOM is well recognised as a significant influencer of buying behaviour – or avoidance, and there have been several deliberate attempts by advertising agencies to stimulate discussion of a product or brand in social media forums, by deliberately making advertising (in more traditional media) offensive, obscure, or both. Whilst these are usually ‘outed’ as inauthentic voices in the world of social media, it is after they have served the advertisers’ indended purpose, and got us all talking…..
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