… showing the power of web graphics for creating environmental awareness
This short film takes viewers on a provocative tour of our consumer-driven culture — from resource extraction to iPod incineration — exposing the real costs of this use-it and lose-it approach to stuff. If you aren’t one of the 3 milion people in more than 200 countries to have seen this then it is worth a view.
The film can be found on-line at http://www.storyofstuff.com/ Throughout the 20-minute film, activist Annie Leonard, the film’s narrator and an expert on the materials economy, examines the social, environmental and global costs of extraction, production, distribution, consumption and disposal. The film features Leonard delivering a rapid-fire, often humorous and always engaging story about “all our stuff — where it comes from and where it goes when we throw it away. Annie Leonard stays on track from start to finish and her engaging style makes us laugh and moves us to take action, all at the same time. I especially liked the way she centers people and power in the film.
Produced by Free Range Studios , the Story of Stuff - http://www.storyofstuff.com - looks appealing enough to usher in a new era of documentary expression for environmentalists and scientists to mainstream their knowledge in a way that mainstreams new stories and norms. Most importantly, the film leaves us in a good place to move forward to a better future. Well worth watching and sharing around your friends … for entertainment, the environment, and as a prompt to new consuming patterns.
Annie and her team put out their first e-mail newsletter today. There is a blog up at the site at http://www.storyofstuff.com/blog/, and their website will soon be out with translations into seven languages.
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